Goals sound great — until they’re disconnected from reality.

Grow revenue. Increase profit. Hire help. Scale back hours.

But without knowing your numbers, those goals are guesses. Hope-based planning feels optimistic, but it often leads to frustration.

When business owners don’t have clear financial data, they tend to:

- Overestimate what they can afford

- Underestimate expenses

- Delay decisions out of uncertainty

Knowing your numbers doesn’t mean obsessing over spreadsheets. It means understanding what’s actually happening — so your decisions are grounded instead of reactive.

Clarity removes fear.

Data replaces doubt.

Confidence comes from information.

Before you finalize goals for the new year, make sure they’re built on facts — not assumptions.